Spoke offers paid, clearly disclosed placements for podcasts that fit our subjects: category placements, featured profiles and editorial sponsorships. Every placement is reviewed, labelled and kept separate from editorial selection.
Photo: Jonathan Velasquez on Unsplash
Placements work best for podcasts with a clear subject and an official website or YouTube channel where new listeners can start.
Shows with a defined topic that want to be found by people already browsing that subject.
Podcast networks, magazines and broadcasters launching a new series or season.
Associations, companies and non-profits whose show offers useful content, not just advertising.
English-language podcasts whose subject matters to Canadian listeners, labelled by country of origin.
Your show appears as a card in the most relevant category, in the same format as editorial listings, with a visible “Sponsored” label.
A larger profile with more room to explain who the host is, what the show covers and which episodes to start with.
Your podcast is credited as the sponsor of an editorial section, such as a category guide. The editorial content itself stays independent.
Host or organisation
A factual description of what the show covers and who it suits, written to the same standard as editorial listings.
Paid placement. Inclusion does not imply endorsement by Spoke.
Sponsored cards use the same layout as editorial cards so they are easy to compare, with a heavier outline and a black “Sponsored” label at the top. The example shown is a format preview, not a real listing.
There are currently no sponsored placements on Spoke.
Email us your podcast name, official website or YouTube channel, the category you have in mind and the format you are interested in.
We check the show against our selection criteria and reply with placement details, timing and any questions about your description.
Once terms are agreed in writing, we prepare the placement, share it for a factual check and publish it with a “Sponsored” label.
Listeners should never have to guess whether a listing was paid for.
Read the full policyPricing depends on the format, the category and the length of the campaign. We share placement details after reviewing your enquiry, so please use “Request placement details” and tell us about your show.
We do not publish audience or traffic figures, and we do not promise downloads, listeners or other results. Any information we can share about a placement will be discussed directly and in writing before you commit.
No. Sponsored descriptions follow the same factual standard as editorial listings. We can correct facts you point out, but we do not publish claims we cannot check, such as rankings or audience size.
No. Editorial listings are free and are not affected by whether a show buys a placement. A sponsored placement is an additional, labelled position.
Yes. We may decline shows that do not meet our selection criteria, are not relevant to listeners in Canada, or would require misleading claims. We also do not accept placements for content that is unlawful or that targets people with hateful or deceptive messages.
Yes, if the show is in English and relevant to listeners in Canada. The country of origin will be shown on the card, as it is for every listing.
Email us with your show’s name, official link, preferred category and format. We will reply with placement details and next steps. You can also call during business hours.